Below you'll find a list of all posts that have been categorized as “Marketing”
If you do marketing for political candidates… If you market to raise funds for an organization… If you do marketing or advertising for a church… Whatever you use marketing and advertising for… You need to know about new breakthroughs in integrated, multichannel marketing. Your response rate – and growth – depend on it. My new book, The New, Multichannel Integrated …
Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear to me: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners. It’s not about money. Trump proved that. While Hillary spent $1.4 billion, Trump spent $957.6 million…and won. When I …
The 2020 presidential election is going to be decided by three things: Creating a strong message Delivering that message effectively to specifically targeted voters using advanced marketing techniques Tying the marketing campaign to a Get-Out-the-Vote (GOTV) effort The fusion of digital marketing and direct mail has made it possible to target voters – and get a response – like never …
I seldom ask for a favor, but this time is different. I have two books that need to be purchased on Amazon, and they need to be reviewed. You see, without reviews, books don’t get purchased. With reviews, they do. And without seeing a rating, people will reject a book. But if customers see a good rating on a book, …
Too many conservatives, libertarians and Christians just don’t get it… Conservative candidates and organizations act like its 2000, not 2019. The Democrat socialists – on the other hand – are acting like it’s 2019. They are already organizing and mobilizing for the 2020 presidential election. So … I want you to know how we can win, not lose in the …
I want to personally invite you to my advanced political and cultural Boot Camp. Here’s the story… To date, the Democrat socialists have trained more than 124,000 on how to work effectively in local, state and national political campaigns. They’ve learned advanced marketing techniques and strategies: database marketing campaign management social media marketing ballot harvesting get-out-the vote strategies (GOTV) and …
The Super Bowl game this year was a let-down … unless you are a Patriots fan, and you like low-scoring games dominated by defense. But many people watch just to see the commercials. The ads are highly anticipated, and have a significant impact on culture – and sometimes, they even make political or religious statements. This year, Some Super Bowl …
