Below you'll find a list of all posts that have been categorized as “Marketing”
Radio is a powerful marketing weapon in the 2020 election. From June to July 31, 49,614 radio ads were played. The top radio and ad buyer in the nation was Joe Biden, buying 7,599 radio spots. In the April AdMax, he ran nine. The second highest was the American Postal Workers Union. They ran from June to July 31 3, …
Attention business owners and marketing directors, as you may know I own an ad agency, and have won over 94 marketing awards. We have helped companies survive, grow, and prosper during five different recessions. I have created a special webinar for your company, it’s called Marketing and Advertising During the Historic Pandemic Crisis: 7 Emergency Actions Presidents and Marketing Directors Should …
The 2020 presidential election is going to be decided by three things: Creating a strong message Delivering that message effectively to specifically targeted voters using advanced marketing techniques Tying the marketing campaign to a Get-Out-the-Vote (GOTV) effort The fusion of digital marketing and direct mail has made it possible to target voters – and get their response – like never …
If you do marketing for political candidates… If you market to raise funds for an organization… If you do marketing or advertising for a church… Whatever you use marketing and advertising for… You need to know about new breakthroughs in integrated, multichannel marketing. Your response rate – and growth – depend on it. My new book, The New, Multichannel Integrated …
Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear to me: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners. It’s not about money. Trump proved that. While Hillary spent $1.4 billion, Trump spent $957.6 million…and won. When I …
The 2020 presidential election is going to be decided by three things: Creating a strong message Delivering that message effectively to specifically targeted voters using advanced marketing techniques Tying the marketing campaign to a Get-Out-the-Vote (GOTV) effort The fusion of digital marketing and direct mail has made it possible to target voters – and get a response – like never …
I seldom ask for a favor, but this time is different. I have two books that need to be purchased on Amazon, and they need to be reviewed. You see, without reviews, books don’t get purchased. With reviews, they do. And without seeing a rating, people will reject a book. But if customers see a good rating on a book, …
