Having a heavy Facebook presence means little.
Knowing how to use it right means everything.
Most old-fashioned political consultants and candidates don’t know how to use it well.
But those who do—like Obama in 2012—their Facebook presence helped them win.
Here are the followers for each candidate:
Donald Trump: 6.2 million
Hillary Clinton: 2.8 million
Bernie Sanders: 3.1 million
Ted Cruz: 2 million
Marco Rubio: 1.3 million
John Kasich: 250k
The most advanced in using Facebook:
Trump is catching up.
Rubio and Kasich … left in the dust.
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