Political Marketing War 2020: Radio Boom

Craig Huey Economics, Marketing, Politics Leave a Comment

Radio is a powerful marketing weapon in the 2020 election.

From June to July 31, 49,614 radio ads were played.

The top radio and ad buyer in the nation was Joe Biden, buying 7,599 radio spots. In the April AdMax, he ran nine.

The second highest was the American Postal Workers Union. They ran from June to July 31 3, 893 radio spots in their massive “Save the Post Office” campaign.

The third highest-Joe Collins running against Congresswoman Maxine Waters

2, 747 ads. These ads are fundraising ads.

AB-PAC ran 769 Joe Biden radio ads and 517 ads for Trump.

The AARP on Amendment 2 ran 647 ads.

To give you an idea of spending:

  • Arizona: $3.3 million on television and radio beginning August 5.
  • Colorado: $2.6 million on television and radio beginning July 8.
  • Iowa: $5.3 million on television and radio beginning June 23.
  • Maine: $1.9 million on television and radio beginning July 17.
  • Montana: $3.9 million on television and radio beginning June 23.
  • North Carolina: $10.2 million on television and radio beginning June 23.

This list was of the top 50 spenders.

Let me know what you think. E-mail me at [email protected].

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